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  • PHASE 1: Making a First Impression
  • Developing an identity for your company can be a real challenge … It’s time consuming, frustrating and it can be expensive. When you deal with Web development companies that have little or no experience and lack product quality…you are settling for a product that really doesn’t suit your company and won’t produce the results you were hoping for……it just doesn’t work. That won’t be the case with our experienced and knowledgeable consultants at Hyperride Technologies.

    At Hyperride, we charter a course with your company to create a culture, background and a brand. We listen and we react….Our philosophy makes us so much more than simply a Web Design firm. We will take your company through a stimulating design process composed of artistic inspiration checked by usability requirements. At Hyperride, we use the latest in creative technology to create a balance between Web Design and functionality. The best part of this whole process is that the client will be involved in every step of the Web design process.

    Once a company has branded a successful identity – you will be recognized and remembered.

    Charting Your Course
    To effectively manage and successfully complete any Web development project, large or small, it is essential to have a deep understanding of what steps need to be taken and a detailed plan of attack to help you achieve your goal. At Hyperride, we have developed a process designed to take us from concept to completion quickly, efficiently and without unnecessary delays and cost overruns. We believe that each of these phases conducted and completedin a systematic manner virtually guarantees our client’s satisfaction and the web development project’s overall success. Our strategy has aided us in becoming a leading Web Design and Development Agency.

    Our team will learn everything there is to know about our client’s business - products, services, customers, culture and brand. We will identify their needs, expectations and set a plan to fulfill their goals. All of the work completed during this time will set the direction for the entire Web Development project and ensure the proper steps are taken to create a final product that will drive the targeted audience into action.

    We will ask questions, gather sample products, and surf websites. We’ll attempt understand the targeted market and figure out how they think, why they make certain decisions and what we can do to influence them. We will examine existing marketing and sales materials; Brochures, Annual Reports, advertisements, product samples, direct mail campaigns and current websites – we will look at and assess every part of our client’s marketing plan to understand where they are and how they got there.

    Our next goal is to establish a strong sense of the core audience we will be targeting. We need to know what the audience is looking for……. We speak to our clients at length about their primary and secondary target markets in order to develop and create a core customer profile. This is an important step in the project decision making and it allows us to find out what the common ground is among customers as well.

    During this phase we investigate our client’s existing websites and software applications to understand what technology they currently employ. This is an important piece to the puzzle when it comes to implementing e-commerce and Web-based applications to streamline business functions.

    Once we have assessed the “data”, we then look for common themes, concepts and proceed to map out a systematic approach to achieve the desired objectives. During this step, the focus is on developing tangible end points and aneffective, but creative brief that is designed to guide the entire Web Development project. The creative brief is a summary of the visual and communication goals, target audience, communication strategy and specific requirements for the project. Once the client approves the creative brief it will serve as the standard throughout the project.

    It is now time to define the steps and plot the course that will allow the project to be completed on time and on budget. The planning phase is marked with numerous tasks: defining schedules, realistic deadlines, and assigned responsibilities. All need to be on the same page!

    Team building:
    Clients will identify members of their web development team and assign a Project Manager. The Project Manager will act as a liaison between client and the Web Design Agency. Key responsibilities will be discussed and assigned as the project progresses.

    Establishing a communication channel:
    We will establish a communication mechanism to keep all parties in the loop and informed. This usually takes the form of a password-protected client site that allows for easy information exchange and secure posting of prototypes and working samples.

    Meeting in the Galley: Everyone comes together to ensure that everyone is on the same page.

  • With the goals in place, the team set and the schedule defined, the next step is to actually get to work. During this phase, we examine and assess content and begin to map out our structure. A true sense of what the project will look like and how it will actually function, will be realized during the Development Phase.

    Several Critical Steps during this Phase are as follows:

    Reviewing and Organizing Content:
    This is the single most important aspect of any piece of communication, yet the one that is most often overlooked and delayed. For this reason, during this phase, we assess all content, organize it, outline what is usable and define what needs to be completed or redone. This includes copy, photography, illustrations and other visual and written forms of messaging. We also define how the content will be delivered and what new material will be created and when.

    Using a Compass:
    A visual illustration of how the project will unfold will be presented to the client. For a website, that means presenting the proposed links, main navigation and direct content tabs. For a print piece, a more basic layout schematic will be provided. Protosite Mapping will assist the user by showing them how they will get from one point to another and back again. This is an essential piece of the development phase as it defines how the user willaccess and utilize the website – Identifying these key factors prevents delays and unnecessary work.

  • During Phase 3, we start to identify which concepts we will pursue until we arrive at a few options we believe will address the needs of the project and deliver the desired results. The client will then decide which solution is most appealing.

    By brainstorming, experimenting and putting our ideas on paper, we will develop an array of visual solutions that will serve as the graphic look and feel for the project. At this point, we arrive at a balance of creativity andfunctionality allowing us to work out tangible concepts.

    Improvements and Presentation:
    Once we have confirmed the chosen concepts, we initiate feedback from our client. Based on the client’s likes and dislikes, we will then make revisions accordingly. We will continue to refine the selected concept until we arrive at a completed product that meets with everyone’s approval.

    Style and Graphic Template Design:
    The style guide sets standards for fonts, colors, visuals and other components in the project to maintain the integrity of the initial concept and Web Design. Ultimately, graphic templates will be used to simplify the production process and allow the final product to take shape.

    Content development:
    This means selecting final photography, authoring copy and refining or developing necessary visual and messaging components. Content development is when the true personality of the final product really begins to take shape.

  • When all the previous stages have been agreed upon, all the pieces can be combined to produce the final product. As with any process, this step is time consuming and takes considerable patience. Once completed though, we can finally realize the end result.

    Integration and construction:
    HTML or graphic production begins now as our developers and designers set out to build each element that will make up the final product.

    For websites that means slicing up the graphic templates into individual components that will become flat graphics, animations and rollovers. It also means writing the code and doing the Web development work that will power the site, enable its functionality and allow it to do exactly what was promised. In the graphic realm, this encompasses laying out all pages and beginning to produce the final mechanical.

    Subject Content:
    Once the final copy is completed, approved and incorporated into production, we can launch the product. If your Web development project involves backend engineering, this is when steps are taken to bring this functionality to life. It is also a vital crossover point marking the almost complete evolution of the project from production to launch.

    Once our building is complete, we will test our work thoroughly and completely to make sure everything works smoothly. The first thing we do during testing is to develop a QA plan that will direct all of our testing efforts and provide us with a “checklist” of tasks to accomplish.

    Our testing process is generally divided into multiple stages. After each phase, we prioritize the problems and “debug” any problems we find. This process continues until everything is working smoothly and the final product is ready to be launched.

  • The launch is the most exciting aspect of the design process. It is when all of the hard work put in by our team pays off.

    However, this doesn’t mean the process is over…….In fact, it is the beginning of a new phase in the Web Development mission; one that is perhaps even more important than the steps that were taken to get to the end product.

    Going live is always a cause for well-deserved celebration. It is also the ideal time to get the word out and let people know about the big news. We help our clients prepare an announcement campaign and for websites make sure they are optimized for search engines. This is done so that customers and target users are in the know and can begin to use the final product.

    Ongoing maintenance is necessary to keep content relevant, functional and graphics fresh. We will assist our clients in establishing a maintenance plan that will be effective and efficient. Our team will manage the continuing upkeep to ensure the product remain current and functional.

    The Final Result:
    Generating results is what every communication initiative is all about. After the launch, we help our clients track the success of the final project and document its effect on their bottom line. Our expertise and commitment will enable the client to realize the impact their marketing dollars have on the future of their business …..This is why we stand out from the rest.

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Hyperride Technologies, Inc. 3746 NW 124th Ave Coral Springs, FL 33065 P 954.369.4184 F 954.344.4284
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